“Clean beauty is used to describe cosmetics, fragrance and personal care products that are made with ingredients that are safe, non-toxic, and environmentally friendly. Clean beauty products avoid the use of certain chemicals and synthetic ingredients that are believed to be harmful or potentially harmful to human health or the environment.

Some of the key principles of clean beauty include:

  • Using natural, plant-based ingredients whenever possible
  • Avoiding synthetic chemicals and preservatives
  • Avoiding known irritants and allergens
  • Using minimal and safe synthetic ingredients
  • Avoiding animal testing
  • Using sustainable and environmentally friendly packaging